Kasra Farivari
Senior Product Manager at Yahoo. Writing about product, AI, and consumer mobile.
About
I'm a Senior Product Manager at Yahoo, focused on consumer product growth and the intersection of mobile experiences and emerging AI capabilities. I joined Yahoo in 2025 after three years at Product Madness, the Aristocrat-owned mobile games studio, where I led the New User Experience and Web Shop across a portfolio of top-grossing titles. Earlier, I was a Product Manager at Big Fish Games (2021–2022).
I hold an MBA from Georgetown University, I'm based in Maryland, and I'm an avid video gamer. I write about product management and AI from a practitioner's perspective — what's actually working in my workflow, what isn't, and the parts of the job that have quietly changed in the last two years.
Recent Writing
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The AI tools I actually open every day
A short, honest list of the AI tools that survived contact with my real workflow, and the ones I tried and dropped.
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What I look for when evaluating AI features as a PM
The checklist I run through before greenlighting an AI feature — latency, hallucination tolerance, fallback, eval cost, and the question that kills most pitches.
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AI didn't replace user research — it just made the messy part bearable
How AI changed my synthesis workflow more than any other part of product management, and the failure modes I learned to spot.
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How I use AI to write better PRDs
A year ago I'd have told you AI was useless for PRDs. Today it does the first 60% of every PRD I write. Here's what changed.
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Notes from a product manager learning to work with AI
Why I'm starting this blog, what I'll write about, and a quick word on who I am and why my view might be useful.
Find me elsewhere
For professional inquiries, the best way to reach me is via LinkedIn.